February 2018 |
Kendall Square—the area of Cambridge, Massachusetts, that encompasses MIT—is known for being some of the most expensive commercial real estate in the country.
“That’s the good news and the bad news,” says Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship. “The good news is there’s a reason why it’s so expensive—because this is such a vibrant hub of entrepreneurship. The bad news is it’s so expensive that we’ve gotta be really, really careful about how we use it.”
We recently sat down with Bill to talk about the Martin Trust Center for MIT Entrepreneurship, what it means to be an entrepreneur, how space can enhance the center’s brand and mission, and why you should think beyond wall placements and square footage requirements. Hear what he had to say in the video below:
Being part of a community makes an entrepreneur “much more powerful than they are on their own,” says Bill. “And the space was fundamental to us to build community.”
Bill and his team realized the importance of integrating space into the bigger picture of the center. “We need to link everything to the culture,” he says. “It needs to be reinforced through all the other cues that you have, and real estate is one of those.”
By not thinking of real estate in a silo, the Martin Trust Center for MIT Entrepreneurship could maximize its premium Kendall Square space and reflect its mission of building the next generation of innovation-driven entrepreneurs.