This was by far one of my favorite quotes from yesterday’s NAIOP’s Corporate Trends and Bold Moves event. Panelists included:
Framing the talk around some really intriguing statistics on how our society has changed in the last few decades Marty talked about how the new “MIllennials” in the workforce (employees aged 19-29 today) have vastly different working styles, ways of thinking, and care about different things than the generations before them. See how “Millennial” you are by taking this quiz (I scored a 97, hint having a tattoo and random piercings helps your score…)
This context of the new generation framed Marc’s discussion around how to plan and design real estate for the new generation (s) in our workplace. The key questions to think about are as follows:
Corporate real estate that effectively managed the generational transition into their facilities shared these common themes:
Janet talked about how Dassault went from an R&D company to more of a sales and marketing company and thus chose a location along Waltham’s 128 Corridor as their corporate HQ to increase their brand awareness even though they asked their employees to endure longer commutes. In return they are planning for shuttle buses with wifi to / from major commuter rails.
Ultimately, place still matters and even though you can work anywhere, companies are thinking a lot about how to encourage collaborative productivity and provide their employees a place to thrive. The new theme of corporate real estate today at Marty put it: “Home is where you work, work is where you socialize”!