“GE is coming! GE is coming!” rang out in the streets of Boston a week ago with almost the same passion as the words uttered over two hundred years ago by Paul Revere. These are heady times for Boston, and there is reason to celebrate. GE is an iconic brand. Their presence in the city will certainly have a positive impact on the innovation economy.
Why do companies like GE come to places like Boston, San Francisco, London, and New York? There are other amazing cities in the U.S. and around the world, but the reasons that these cities play such an important part in this country’s economic innovation are the very reasons why GE is coming to Boston: education, talent, and the future. These are the reasons that we moved our offices to the Seaport area of Boston a few years ago, and why our Silicon Valley office is in downtown Palo Alto, next to Stanford University. T3 needs to be able to attract amazing, bright, young people to our firm. Doing so has allowed us to become a global innovator in corporate real estate. It’s all about our people. As the old adage goes, “If you want to delight your customers, you must first delight your own people.” We doubled our rent to move to the Seaport. We are spending thousands of dollars to expand our Palo Alto Innovation Studio. We will always place the bet on our future with the best and brightest coming to work at T3, partly because of our own workplace and culture.
So, T3 would like to welcome GE to the neighborhood! Make sure to get involved with our community. You are going to love it here — just don’t leave the office at 5:00 p.m. on a Friday, because the traffic is brutal. We will make sure to drop off a move-in gift when you guys arrive.
Learn more about our site selection process and location strategy here.
Watch Roy’s interview on ABC below:
T3 Advisors is the trusted real estate and workplace advisory firm to the world’s most innovative companies. Working as an extension of the team, T3 develops and implements a wide variety of corporate real estate solutions for organizations ranging from startups to multinational corporations. By only representing tenants, T3 offers a transparent, conflict-free look into real estate strategy.
T3’s real estate services include tailored brokerage, location advisory, portfolio planning, consultative insights, project management, and ongoing workplace strategy. Placed at the center of innovation ecosystems with offices in San Francisco, Palo Alto, NYC, and Boston, T3 has advised thousands of companies globally, including LinkedIn, HubSpot, ASICS, AutoDesk, WorkDay, and Battery Ventures.