Creating a successful culture for your company can be the most important thing you can do as a business leader to attract the best and brightest to your company. And while the financial metrics are the thing we measure our performance by, the people are what brings your company to life. Whether in sales, r&d, management or marketing, a great team will help deliver great results. And a mediocre team will deliver poor results. Culture is a complicated thing. It is more than just benefits like comfortable or cool office space, free food or unlimited vacation time. One definition of corporate culture is
“Corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires.”
We are so excited to share a recent NPR piece on our amazing client Black Duck software and their unique culture.