Following the Innovation Economy: T3 Advisors Opens NYC Office

October 2017
Natalie Taylor

Commercial real estate and workplace consulting firm T3 Advisors announced today it continues to expand its national reach of technology, creative economy, and life science clients by launching an office in New York City.

With offices in Boston, Palo Alto, and San Francisco, the firm deepens its coverage of the country’s leading innovation and technology ecosystems with the opening of a new office in New York City’s Union Square.

“These areas—the Bay Area, Boston, and New York— are three of the largest,” says T3 CEO and co-founder Roy Hirshland, “in terms of venture investment in technology, new company formation, and growth.” The firm believes its unique tenant-based and innovation-focused platform will benefit New York’s booming innovation economy by providing strategies to help grow profitability.

Hirshland co-founded the firm in 2001 as a way to empower the underserved startup economy and combat what he calls “a broken industry.” In contrast to traditional brokerage firms that represent both the landlord and the tenant, T3 guides growing companies with conflict-free strategies to plan for immediate space needs as well as long-term growth.

For the past six years, T3 worked on a referral basis with NYC-based Office Lease Center (OLC), a company with a similar focus on client representation and the technology industry. In September, T3 acquired OLC.

“We were both in the markets where innovation is created and funded,” says Jack Petrie, founder of OLC and now managing director of T3’s NYC office, “and we’re excited to now offer T3 an experienced team on the ground in New York.”

T3 hopes to continue growing New York’s innovation community by providing the city’s tech and life science industries with tenant-focused, conflict-free real estate and workplace strategies.