Why You Should Invest in Culture When Growing Your Business

October 2017
Roy Hirshland

T3 Advisors company retreat 2017

Get the Team Together

We recently held our annual OneT3 retreat, which is our time to get together as a team and a family. Almost ten years ago I was talking to a CEO friend about the challenges of scaling a company with multiple offices. His response was unequivocal:

Try and get your whole team together, in person, at least once a year. And if you get too big, try and get teams together.

When we started T3 Advisors sixteen years ago, we knew that if we wanted to build a truly disruptive real estate firm, we would need to build a team with interesting talents, intellect, and a common commitment to certain values.

T3’s culture is the common tissue that binds us and keeps us together as a company. But culture isn’t static, and it isn’t perfect.

Invest in Your People

Our OneT3 retreat isn’t a sales results trip or a celebration of our revenue—I love to quote the former CEO of WD-40 (yup, the grease people), who said, “Profit is the applause of doing good work and having engaged employees.”

The OneT3 annual retreat gives us a chance to enjoy each other, discuss our core values, share stories, introduce new team members, learn, and laugh. I look forward to it every year.

I’m a firm believer that if you want to delight your customers, you need to delight your own people first. We all had a great time together, and I hope T3’s customers will feel this great spirit.

To learn more about T3, read about our story, visit our Careers page for open positions, or send me an email to see how we can help.

I hope you enjoy this video from the retreat!

About T3 Advisors

T3 knows that space is the lifeblood of a business and a major platform for growth. Working as an extension of the team, T3 develops and implements a wide variety of corporate real estate solutions for organizations ranging from startups to multinational corporations. By only representing tenants—not landlords—T3 also offers a transparent, conflict-free look into real estate strategy.

The company’s real estate services include tailored brokerage, location advisory, portfolio planning, consultative insights, project management, and ongoing workplace support. Placed at the center of innovation ecosystems with offices in San Francisco, Palo Alto, NYC, and Boston, T3 has advised thousands of companies globally, including LinkedIn, HubSpot, ASICS, AutoDesk, WorkDay, and Battery Ventures.