The New York Times: “Boston’s Work Force Draws Sneaker Brands. New Offices Raise the Competition.”

February 2019
Natalie Taylor

T3 client ASICS America’s Boston studio was featured in The New York Times today, and T3 CEO Roy Hirshland was quoted on ASICS’ decision to move to Boston to find more talent. Read the full article here, and read below for a few highlights.

Article Highlights

  • “Like other industries competing for highly skilled workers, athletic shoe companies are heading to Boston to lure young, urban-centric employees with pleasant, energizing work spaces near public transit. The city is bursting with tech, education, design and creative hubs generating that talent, said Roy Hirshland, the chief executive of T3 Advisors, a real estate consulting and brokerage firm that worked with Asics on finding a Boston location.”
  • “These companies recognize that office design is ‘the most physical expression of your brand,’ Mr. Hirshland said.”
  • “According to data provided by T3, the Boston area has the country’s second-highest concentration of labor in shoe fashion design services, wholesalers and manufacturing. Greater Portland, Ore., home to Nike and Adidas, is No. 1.”

—Lisa Prevost, The New York Times