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Bay Area

After an early investment by Sequoia Capital, North Carolina-based 3D printer company Carbon needed to relocate to Silicon Valley. T3’s data-driven approach to real estate and workplace solutions assisted in the company’s transition and led to a headquarters that supports the rapidly growing company’s cultural and growth goals.

The Challenge

Carbon founder Joe DeSimone knew that the company’s breakthrough technology would only take the company so far once it relocated to the west coast. To attract and retain top-tier talent, Carbon needed to balance the type of creative, collaborative workspace Silicon Valley employees demand with the ample chemistry, lab, and machine shop space the company needed to continue growing.

Our Approach

The team at Carbon met with several real estate firms to identify the best partner to support its growth needs. While other firms offered a variety of different location recommendations, we suggested stepping back and using a data-informed process. Our commitment to analyzing commute information, demographics, and other relevant data resonated with the Carbon team, and we were hired to advise the company on its first headquarters.

What I enjoy most about my relationship with T3 is the people. They think about our problems from our perspective, not in the narrow one of just filling a niche of being a good real estate agent. We’re gonna grow in very orthogonal ways going forward, and they anticipate that because they know us so well.

Josh Green, VP Corporate Development & Administration, Carbon

Our Location Strategy and Tenant Brokerage teams worked together to create a data-backed location scorecard for Carbon, providing the company with the best options on where to set up shop first. Our brokers toured every relevant site option between San Francisco and Mountain View, paying particular attention to transit access and the ability to create a unique lab/creative office hybrid that would meet Carbon’s needs.


The Result

In addition to securing an initial space for Carbon, we helped the company reduce its out-of-pocket costs on buildouts and facilitated partnerships with exceptional designers, architects, contractors and project managers. We also planned for the company’s future growth by securing airtight subleasing rights.

Thanks in part to the spaces we’ve helped Carbon secure, the company has been able to deliver on three of its key strategic goals:

  1. Continue sending a message to the Carbon community that people and culture matter most.
  2. Allow the Carbon team to focus on building a product and business built for the future with physical spaces that foster productivity and collaboration
  3. Recruit and retain top talent in the highly competitive Bay Area.

In terms of the valuable things that T3’s provided for Carbon, the list is a long one, but it comes down to being a full-service organization: To be able to provide us not only excellent opportunities, but also to fulfill it all the way through construction and occupancy.

Josh Green, VP Corporate Development & Administration, Carbon
Meet some of the team who supported this project: