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General Catalyst

Bay Area

As companies with similar origins, locations, and missions, T3 and venture capital firm General Catalyst have developed a unique partnership while helping innovative companies grow. Our team has helped General Catalyst—and several of its portfolio companies—address a range of real estate challenges, including the firm’s move to San Francisco’s booming South Park neighborhood.

The Challenge

Brand, location, accessibility, and excellence were all crucial drivers for our work with General Catalyst. As the venture capital firm expanded to San Francisco, it needed to create a multi-use workplace environment that allowed for maximum modularity and manipulation, but with an eye on high design. The space also needed to be centrally located at the intersection of ‘Main and Main’ to provide General Catalyst’s team maximum access to San Francisco’s vibrant entrepreneur community.

Every time we have needed real estate changes in our own approach, we’ve called T3. And there’s been a continual relationship where, as our portfolio businesses need to think about their real estate needs, we bring in T3.

Hemant Taneja, Managing Director, General Catalyst

Our Approach

T3’s “Let-the-data-do-the-talking” mantra guided our work for General Catalyst. Our team conducted research that allowed us to triangulate around current portfolio companies in San Francisco, concentrations of entrepreneurs and other tech companies, and the epicenter of the city’s tech-based ecosystem. Our analysis identified South Park as the submarket best able to meet General Catalyst’s location goals.

From there, our team developed and deployed a targeted strategy to reach out to brokers, landlords, founders, and other venture firms to identify opportunities available in South Park, one of the nation’s tightest and most competitive submarkets.

Test

The Result

Despite multiple competing offers and bidders, our team identified and secured an incredible space at 2 South Park, positioning General Catalyst as the most desirable future tenant. The 5,000 square-foot space, which features an open retail-type feel and is next door to a Blue Bottle Coffee, is the perfect environment for the General Catalyst team to collaborate with the tech community and help create the next generation of world-changing companies.

The move to San Francisco and using this space has been very productive for us. The fact that everybody’s right here and we can just be partners to each other on a real-time basis is really powerful.

Hemant Taneja, Managing Director, General Catalyst