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LogRocket

Boston, MA

By densifying and designing a smaller space, our team saved fast-growing company LogRocket from moving into a new home that would have been twice as expensive and less flexible for their growth.

T3 Services Provided:

The Challenge

Quickly outgrowing their space in Cambridge, Massachusetts, and planning to triple within the next year, 18-person technology company LogRocket needed a new home, fast.

With limited options in Cambridge that would accommodate both their budget and variable growth, the LogRocket team turned to T3 and opened their search to Boston.

T3 understands the unique challenges facing high-growth companies and how real estate can play an important role in success.

They helped us understand not just our options today, but what our options will be when we need to upgrade the next time around.

Ben Edelstein, Co-Founder, LogRocket

Our Approach

Our team toured over 30 spaces with LogRocket, acquainting them with the different Boston submarkets. We helped narrow down the search to two viable but very different options: Option A was a 5,000 square-foot 3-year deal, and Option B was an 8,000 square-foot 5-year deal.

Option A had a great location and good bones. Option B was a newer, nicer, and larger space—which appealed to LogRocket—but the longer term offered less flexibility.

Our Workplace Experience team showed that we could densify the Option A space to comfortably fit just as many people. And with even minor upfront updates like paint and furniture, we could make the space feel like LogRocket.

Test

The Result

  • Shorter deal term, lending greater future flexibility and a better path to growth
  • 50% savings in rent costs
  • Location in LogRocket’s desired Boston neighborhood of Downtown Crossing, a central transportation hub for current and prospective employees
  • 5,000 square-foot space that reflects LogRocket’s culture and brand and that the team is proud of